White's the color

This foto was shot at a local shopping mall. The chick in white is trying to sell the chick in black on a skin whitening treatment. This mall had five such beauty centers.

Skin whitening is big business in the Philippines. That's because Filipinos, who tend to have dark brown skin coloring, have a fetish for pale skin. All drug stores carry skin whitening soaps, creams and masks. Maybe we all do want to be white...